This blog was created to provide a forum for dissemination of the outcomes from the project ‘Innovating and Strengthening Regional Industry in Melbourne’s North’.

The project partners are the Australian Government’s Department of Transport and Regional Services (DOTARS), Professor Geoffrey Durden and Dr Vijaya Thyil from the Graduate School of Management La Trobe University Melbourne, Australia (GSM La Trobe University), Dr Alexander Osterwalder, Partner, Arvetica, Geneva, Switzerland (Arvetica), and the Northern Area Consultative Committee (NACC) Melbourne.

The project aimed to map the business models for 50 firms in the advanced manufacturing and business services sectors in Melbourne’s North, and equip them with the skills and knowledge to become business model designers and innovators, whereby they can continuously fine-tune and perfect their business model to remain globally competitive.

The project has progressed well since its start in October 2006 and is expected to be completed on 31 Oct 2007. 50 firms in Whittlesea, Hume, Nillumbik, Banyule, Darebin, Yarra and Moreland are enrolled in the program.

To date, the outcomes from this project include

  •  A complete mapping of the business model of 50 firms in the region
  • A detailed confidential individual report to all 50 participants
  • A confidential discussion and consultation with Dr Osterwalder and Dr Thyil for 10 firms (on a first-come first-served basis during Dr Osterwalder’s visit to Melbourne)
  • A confidential discussion and consultation with Dr Thyil for further 12 firms
  • A Business model innovation breakfast seminar for participants and others in the region hosted by the Dean, Faculty of Law and Management, La Trobe University and organized by NORTH Link/ NIETL
  • A Business Model Manual distributed to participants and all interested parties
  • Access to this website with free downloads
  • A one day hands-on business model workshop for participants and other firms in the region in November 2007

A large number of people and organizations have supported the project during its various stages, right from strategic sourcing of the participants, to disseminating the findings in workshops. The team is grateful to them all.  Details are in the final report.